Over-the-counter (OTC) & Consumer Health

Business Unit Healthcare is the leading partner for companies who wish to expand their businesses in Asia in the over-the-counter (OTC) & consumer health segments. Our capabilities cover the full range of the value chain, from manufacturing through to delivery. Our ability to offer client-specific solutions coupled with our in-depth market knowledge drive our success in these segments. With more than 5,000 employees working across Asia dedicated to the success of clients and customers, we can boast an impressive track record in the consumer health industry working with companies like Bayer, GSK, BMS, SSL, and Haw Par.

What AG&C can do for you

It takes specialized sales and marketing skills and capabilities to boost your business in the highly complex OTC/Consumer Health industry. To develop an understanding of the unique needs of its different channels and to develop customized solutions we cultivate an in-depth approach. We have executives, sales and product managers, as well as sales representatives with the specialized experience and expertise to focus on and grow sales across the healthcare channels in Asia.

We have the capacities and the expertise to transport, store, and distribute your products efficiently and professionally. Accelerate your business growth by integrating some of our supply-chain related services. Many of the world’s global healthcare companies have validated our standards and we have received numerous positive assessments in GMP-audits, which testify to our ability of setting industry standards in this critical area of compliance and safety.

Our own manufacturing facility in Thailand, OLIC, allows you to fully focus on your core competencies. OLIC produces an extensive range of ethical and OTC medicines in all standard formats and is South East Asia’s foremost contract manufacturer in this segment.

Our services at a glance

Regulatory services
Benefit from our expert regulatory support across Asia

  • Ongoing liaison with regulatory authorities
  • Regulatory education and training
  • Product classification services
  • Product license transfer services
  • Translation and interpretation/representation services
  • Application for transfer of technology and/or sourcing manufacturing
  • Product maintenance of variations and new indications
  • Application services for product advertising and marketing
  • Post marketing amendment application services

Product registration
AG&C Innoreg: Registration services in Asia for pharmaceutical, bio-chemical, and over-the-counter (OTC) products, medical devices, health food, and cosmetics.

  • Product registrability check
  • Product registration and renewal
  • Registration of intellectual property rights, including patent protection

Marketing and sales
We establish your brands in new markets

  • Market research
  • Product management
  • Category management
  • Stock reporting and planning
  • Channel management
  • Order tracking and processing
  • Promotion management
  • Merchandising
  • Brand building
  • Public relations
  • Market perception surveys and market feedback

Distribution and logistics
Use our state-of-the-art distribution services for your products

  • Importation
  • Customs handling
  • Warehousing
  • Co-Packing
  • Transportation and delivery
  • Invoicing
  • Order fulfilment
  • KPI reporting
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