Consumer Goods

AG&C’s Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with focus on fast moving consumer goods, food services, and hair and skin cosmetics. For international and local companies we offer comprehensive Market Expansion Services to increase their brand awareness and value as well as their market share. Our expertise and broad local knowledge allow us to feel the market’s pulse and respond quickly to constantly changing trends in the areas of sourcing, marketing, logistics, or after-sales-services.

Customized solutions for established global brands as well as for undiscovered newcomers are ensured as we provide all the knowledge, advice, relationships, and on-the-ground logistics your company needs to grow its market.

The Business Segment Fast Moving Consumer Goods serves 300,000 retail outlets and operates more than 60 distribution centers in the region.

The Business Segment Food Services & Hotel Supplies caters to the rapidly growing hospitality industry in Asia and serves more than 1,500 customers.

The Business Segment Hair & Skin Cosmetics specializes in importation, brand building, and distribution of prestigious hair care, skin care, and cosmetic products for selective distribution to over 1000 customers in retail and professional channels in 30 cities in Mainland China, Hong Kong, and Macau.

AG&C is also the sole franchisee and distributor of Levi’s® products in Thailand.

The Business Unit Consumer Goods employs 11,400 specialists in 443 locations in 19 countries, including Australia and New Zealand, Cambodia, China and Hong Kong, Japan, South Korea, Laos, Malaysia and Brunei, Myanmar, Singapore, Taiwan, Thailand, Vietnam, and many more.

What AG&C can do for you

Our comprehensive Market Expansion Services are at your disposal to unlock the market’s potential, no matter if you are looking for product feasibility studies, registration, importation, customs clearance, brand and product management, sales, marketing, trade relations management, field marketing and POP services, procurement, warehousing, physical distribution, logistics services, invoicing, cash collection, and after-sales services. Based on our unparalleled network in the region and our profound industry knowledge we provide all the essential services that help you grow your business in new or existing markets. Our experts work out tailor-made solutions with high cost efficiency and reduced risk, enabling you to make the right decisions and take the right actions./p>

Our service at a glance

Research and analysis
We deliver in-depth market insight to help you getting to know your customers

We provide you with in-depth market insight across all categories and markets coupled with unrivalled local knowledge. In addition, we continuously bring you closer to your markets by conducting systematic research and analysis including surveys, feasibility studies, and more. Ultimately, running a successful business is all about knowing your markets and understanding your customers’ needs and desires.

Marketing and sales
We increase brand awareness and value in Asian markets

We offer you one of the most comprehensive marketing and sales coverage of consumer products outlets in Asia, serving all relevant outlets from the largest international hypermarkets to the smallest mom-and-pop shop to bring your products to the appropriate POP. In order that your goods fit into local customs and appeal to local cultural habits we’ve tailored route-to-market models to suit local requirements and share best practices and tools across countries.

Distribution and logistics
We take care of your entire supply chain

With our state-of-the-art infrastructure, we have the capacities and the expertise to transport, store, and distribute your products efficiently and professionally, helping you to deliver your brand-new, sensitive or fresh products rapidly to every corner in urban or rural Asia.

After-sales services
We are at your service throughout the entire lifespan of your products

Our highly-trained and educated after-sales service staff allows you to focus on your core business and provides clients and customers with reliable services after the sale.

Facts and figures

Total sales (2009) CHF 4,231million
Number of specialists 11,400
Network 443 locations in 19 countries
Business partners 300,000 retail outlets served in Asia daily
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